Beautiful LOsers

Organized as a vehicle to promote Nike’s patronage of youth culture and the iconic creators that emerged from it, Beautiful Losers was a large scale, traveling museum exhibition that toured to an unheard of ten venues over six years. Breaking attendance records at every venue, Losers has become a legendary and iconic celebration of art, skateboarding culture, and independent music. Activations throughout the tour included musical performances, professional skateboarding demonstrations, public murals, and a long string of merchandise and limited edition product drops. The project included a best selling book. Featured creators included KAWS, Shepard Fairey, Spike Jonze, Harmony Korine, Barry McGee, Raymond Pettibon, Jean-Michel Basquiat, and Keith Haring, among others.

”The most impactful/influential exhibition of the 21st Century? I will propose Beautiful Losers.” -Matthew Higgs, Director, White Columns, New York

”One of the best art books ever! Arguably the most important book on Art & Culture in this century. This beautiful book - the pinnacle of culture and a reference for so, so many people. A visual festival.” -Unified Goods